Dodge CEO about the benefits of the effect of Ron Burgundy

Dodge CEO Timothy Kuniskis CNBC said on Friday that he not worried about reports about the company Durango speak ill of Ron Burgundy is, after he was hired, promotion, because "The return on investment [of the campaign] is enormous", said Kuniskis on the "Squawk on the street."

The first commercials with Will Ferrell as a lovable but clueless Burgundy were published and bound to the debut of "Anchorman 2" in early October Some of the ads have almost 15 million views on YouTube.

In November the Huffington Post reported that Will Ferrell (while character as Ron Burgundy) called the Dodge Durango a terrible car during an appearance on Conan, on the talk show "Conan."

If the shared with late-night talk show host Burgundy, that Durango rose 59 percent of sales since the show air, Burgundy replied: "pretty amazing, pretty amazing. And what is it is so amazing, it's a terrible car. ... Simply horrible craftsmanship, '' he said.

Kuniskis said he was not surprised or upset to the point.

"Ron Burgundy is a fictional character... they had a lot of fun, took some creative latitude, and I think it works perfectly for anyone."

Kuniskis, said the marketing campaign a "bargain" for Dodge and paramount pictures, the "Anchorman 2" was released, but he did not go into details about the profit from the business.

"There was more media money spent? No, '' Kuniskis said. "But get half a billion pre-release teaser spots for their film [in the Studio]? Yes. "So it is, what's in it for them."

"We had to anyway to promote the introduction of the new Durango," he said. "It was actually her film where we are a partnership and their promotion promote our vehicle."

Kuniskis said, companies in the past with Ferrell the idea not from himself but wanted. The time of "Anchorman 2" and the introduction of the new Durango made it a win-win situation.

"We needed something really attack your attention... and the best way to do this is to use someone, the expert on everything, frankly, is", Kuniskis said.

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Drivers can now benefit from the application of OnStar

By Robert E. Calem, TechNewsDaily
OnStar subscribers have long to look with the technology of the company from a distance, to lock or unlock and start or stop their vehicles. As of Tuesday, you can also use to make a profit.

The partnership between GM OnStar and RelayRides, a peer-to-peer car sharing service, is now possible thanks to an exclusive new technology exchange people their car for any period from one hour up to a week to others rent, to find it online or through a Smartphone app.

RelayRides can now find tenant members, unlock and lock OnStar-equipped vehicles, they have paid to rent, direct access to the vehicle within the service app or through a text message reply. And owners OnStar-equipped vehicles can now safely hide your car keys inside their vehicles and tenants personally go with their other activities, instead of car keys passed - as owner not OnStar equipped vehicles have to do still.

Could owner members earn much money from their rental vehicle through the service and the risks are low, because RelayRides offers liability, collision and comprehensive insurance for the rental period. Owners are subject to a $1 million policy, tenants will receive a $300,000-normal car insurance is not involved in politics and users.

A current search the RelayRides marketplace for cars available in the Hoboken, n.j., turned a number of vehicles, which ranged in price from $6 to $50 per hour or $45 to almost $1,000 per day. ("Ravi included the Honda," a 2007 civic, which rents for $6 per hour or $45 per day and "Logan's BMW," a 2008 3 convertible, which for $50 per hour or $250 per day rented.)

RelayRides cars are available at locations in the United States, but in some of these areas, it is not the only peer-to-peer car sharing service. Competitive operations Getaround (in San Francisco, San Diego, Austin, Texas and Portland, Oregon/United States) include, Wheelz (serves the communities for four universities in California: Stanford, UC Berkeley, UCLA and USC). Getaround, in particular offers a technology option enabled, by the Alliance of similar to OnStar RelayRides: the Getaround car kit brings in each vehicle and combines GPS, Wi-Fi and Keyless remote technology.

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