Chevy Silverado tops consumer reports-truck list

General Motors Chevrolet Silverado was the full-sized pickup top-scoring in a test on the road, edging Chrysler RAM 1500, which was to be the preferred vehicle on a daily basis, according to consumer reports.

Who brag in tests as those has published by the influential consumer magazine, is crucial, since profits of more than 12,000 large trucks $ generate per vehicle in a growing segment that was always dominated by the U.S. automakers. Consumer reports is one of the most consulted sources of information by car buyers.

Sales of large pickups in the United States rose by 24 percent to nearly 1.3 million vehicles this year and make up about 12 percent of the total demand. The top-selling vehicle in the United States is Ford F-150-full-size pickup engine.

2014 Silverado 1500 has a 5.3 liter V8 engine get 81 out of 100 points, or, during the 2013 RAM 1500 with a 5.7 liter V8 scored 78, according to the test results Tuesday released "very good".

2014 Silverado is GM most important vehicle launch since the U.S. based automaker 2009 bankruptcy. The vehicle design was not overtaken since 2006. 2013 RAM was a less extensive redesign.

, The reality is that you can't go wrong with one, "said Jake Fisher, Director of automotive testing for consumer reports, in a statement. "Both are capable cars the decent gas mileage, and are as quiet inside as a good luxury car."

The GM and Chrysler vehicles higher than two versions of the Ford F-150, each 70 points scored. Rounding out the tests were motor Toyota Tundra (69 points) and Nissan Motor Titan (66 points).

Consumer reports said the Silverado beat out the RAM 1500 due to the larger cargo area, larger payload capacity, and ability to the pull heavy loads.

The Silverado tailgate is easy to raise and lower, it has a lower step-in height, 1 mpg that said magazine has agile handling as the RAM and the best-in class fuel economy of 16 miles per gallon, better than the Rams.

However, consumer reports which go RAM better for the daily drive better on the truck interior with comfortable sitting, and control layout to show something friendly said. The magazine also Silverado sometimes said to feel weak.

, Use your truck more for daily driving, is Aries a nice place to spend your time, "said consumer reports.

Its average reliability, the magazine recommended the RAM. It said the Silverado too new to have reliability data. The struggle continues, but expected Ford is rolled out next year a review of the F-150.

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Chevy back in the game for Super Bowl adfest

Chevrolet will be back in the lineup when the teams take on the field in Super Bowl XLVIII, a reversal controversial 2012 decision to the pull out, what is the most watched annual event of television - and a program to see that millions of Americans so much for advertising for football.

The decision is the last reversal of a number of widely-discussed decisions that General Motors global before his departure in July of 2012. GM has former marketing director, Joel Ewanick, also decided to test new opportunities on Facebook, a further marketing outlet, the Ewanick rejected before he himself was ousted because of a controversy surrounding expensive marketing relations with European football.

"The timing of the Super Bowl XLVIII perfect our aggressive car and truck home plans, lines with", said Tim Mahoney, the Chevrolet as its global chief marketing officer last February joined in. "The Super Bowl is a big stage for the presentation of the brand Chevrolet, and our newest cars and trucks."

According to Nielsen, February broadcast of the game Championship between the Baltimore Ravens and San Franicsco 49ers moved 108.7 million viewers - with more than 1 billion estimated that have observed around the world. But this is only one of the reasons why advertisers traditionally have dangers to snatch time during the broadcast of every open second.

SocialGuides 2013 Super Bowl advertising report that about 5.3 million people 26.1 million tweets sent during the game. And saw millions more after that Super Bowl advertising on YouTube and other outlets.

The costs are the downside. While the business rates depending on slices, place advertiser a 30-second spot on the 2012 Super Bowl broadcast, involved the last GM, ran between $3 million and $3.5 million. And the figure jumped as high as a reported $4 million for the 2013 game.

GM had initially only good to say about their presence 2012 ad go so far as to claim its place for the then-new Cadillac ATS that ever was "most-watched" commercial. But Mai Ewanick unexpectedly announced GM spent to break ongoing relationships in the NFL and a departure from the Super Bowl.

"It's all about efficiency," said the often controversial marketing Czar in relation to the expenses of the GM an estimated $4.5 billion marketing budget. "Every penny counts," he said. "If we allow for inefficiencies in anything we do, it's actually stopping."

It was just one of a number of unexpected movements which contain, cancel a $10 million budget for Facebook. GM was not the only customer at the time of the survey the advantages of advertising in the social media network. In fact even Facebook had improved its own ad results recognized.

But Ewanick rubbed salt into the wound by his announcement, and hard criticizing Facebook shortly before what a disastrous public warehouse first mission has become.

A more surprising twist as Ewanick things then took a massive thing for several British football teams, including powerhouse Manchester United sponsor announced.

But the marketing Czar was dropped weeks later and GM just suggested that there were irregularities in some stores, it is widely assumed had the problem with the way to do the soccer - or football, as Europeans prefer - much has been treated.

In recent months, GM has acquired a series of steps that some reversal of Ewanicks most important measures. The automakers emerged an unusual ad company Alliance, divided to take responsibility for the huge Chevrolet account.

In April, GM announced that it would launch a new test program to see whether Facebook could deliver on a new campaign.

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