Thursday, March 6, 2014

Bring car buyers incentives from the cold

Bring car buyers incentives from the cold
U.S. auto sales in February were more rain than late in the month despite cold and snowy weather as juicy incentives drew customers in traders expected.

General Motors drove behind the expectations of analysts, that Monday showed sales up 1 percent to 222.104 vehicles.

Analysts had expected a decline of 6 per cent for the biggest car company in the U.S. market.

While GM Malibu Cruze and Sonic passenger cars of every two-digit gains of the turnover of the company written, top-selling Chevy Silverado pick-up fell 12 percent.

Ford slightly beat expectations by posting the U.S. sales of 183.947 vehicles, by 6 per cent compared with the previous year.

John Felice, Director who said U.S. sales for Ford, month had started slowly but grew in the last week "us momentum" heading into the March, when temperatures are likely to to moderate.

An opinion poll 34 analysts by Thomson Reuters expectations, would be the US sales for February, flat with a year earlier. Continued cold in the month probably many car buyers from the dealer so analysts held.

GM said it foreign U.S. car sales of 15.4 million vehicles in February on an annual basis, expected a forecast of 34 analysts surveyed by Reuters matching.

Also, Chrysler and Nissan were topping analysts expectations.

Chrysler, a unit of Fiat Chrysler cars, said that the demand for his two best-selling jeep had helped models Grand Cherokee and the Cherokee SUVs to push his monthly sales by 11 percent to 154.866 vehicles. Analysts had expected a rise of 8 percent.

Sales of Chrysler top-selling vehicle, the RAM pickup, to 24 percent.

Nissan showed an increase of 16 percent, under the direction of 73 per cent jump in the Rogue crossover vehicle sales. Analysts had expected an increase of 12 percent.

Greater incentives

Server services, the average incentive discount to entice consumers, but which also eats car companies into profit margins, increased from 5 per cent to $2,633 per vehicle in February compared to the previous year and was down 3.3 percent from January, according to TrueCar research company and car-buying Web site.

Partial compensation was an increase in the average selling prices 3.6 percent or the numbers on the cars be sold higher incentives.

"Incentive the increase of average selling prices despite a year compared with the previous year exceeded ATP for most car manufacturers, is spending," said Larry Dominique, executive Vice President of TrueCar. "We expect a return to the balance and ease as soon as winter subsides supplies."

GM and Ford, which ranks in the US market, offer some of the heftiest incentives.

Volkswagen US sales of 27.112 by 16 percent. The top-selling vehicle, Jetta, achieved sales of 11.908, down 4 percent.

Nissan had its best February in the U.S. market on record, selling 115.600 vehicles. Sales rose by 17 percent for its primary Nissan brand and won 6 per cent for the Infiniti luxury brand.

Analysts on average estimated Honda Motor Sales for February had risen about 1 percent, and were about the same as a year earlier by Toyota, Hyundai and Kia.

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