Saturday, August 4, 2012

Ford takes aim at Lexus with new Lincoln MKZ

Ford takes aim at Lexus with new Lincoln MKZ

Geoff Robins / AFP - Getty Images

The Lincoln MKZ concept car is presented on January 10, 2012 on the 2012 North American International Auto Show in Detroit.

Ford takes aim at Lexus luxury sedan with a new Lincoln, which goes on sale this fall.

Ford said on Tuesday that the Lincoln MKZ from $35.925 to start. That's $175 less than the Lexus ES 350.

The MKZ is a critical product for Ford, that is trying to renew the Lincoln brand after years of neglect. It is the first in a series of new Lincoln's, the Ford plant in the next three years should be introduced.

Under the MKZ features is an all glass roof that opens automatically and slips through the rear window, give both front and rear passengers a convertible-like ride. It has Lincoln's split wing grille, one of the most famous features of the brand. But designer it weakened after complaints about the clumsy mouth on the recent Lincoln limousine.

The car is longer and wider, that there is a more luxurious look. It has an elegant, clean dashboard with flush buttons for controls instead of buttons.

Ford first revealed the new midsize MKZ car in January, but not the price up to now known.

The price tag is clearly Lincoln as a competitor to Lexus, which was the third top-selling luxury brand in the United States last year behind BMW and Mercedes-Benz. Lincoln was the top-selling brand in the United States in 1998, but it was obscured by Lexus for most of the next decade. Lincoln is now sold by seven other luxury brands.

Ford is also a hybrid version of the MKZ at the same price as the petrol version to offer. This is $2.750 of less than the hybrid Lexus ES 350. Ford offers since 2010 a hybrid MKZ at the same price as its petrol sibling, and says that it has brought new buyers to the brand.

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