Thursday, February 28, 2013

The 'camp' put back into stock car racing Ford

The 'camp' put back into stock car racing Ford
Paul A. Eisenstein, the Detroit Bureau - 1 day

What is one of the most popular sporting events in America today has some modest roots, to overtake the "Revenuers" NASCAR trace back to the days when moonshiners would tune their cars and then give everyone a challenge to see who was the fastest.

But the days when the familiar sporting event could, right field "Stock Cars" is long gone. Order began as NASCAR organizers switching to the so-called "car of the future", a few years back, design have been safer and better on the right track, but the only thing that had it in common with today's cars designed stickers to it look, art, how to find the Fords, Chevrolets and Toyotas you would in the showroom.

Triggered a backlash from fans, something that the measurable in both races present and TV viewers, and it was a little soul-searching - forced NASCAR and its teams to do, like Ford shows latest stock car record with his actual at least some body parts with an actual fusion sedan shares.

'' This is a day so many of us have been waiting for Ford and Ford fans, said Jamie Allison, Director, Ford Racing."When we first the NASCAR fusion 2013 unveiled in Charlotte in January, we said we wanted to help return "Stock car back to NASCAR.", Without question, with this car we have."

The high-dollar Motorsports League is not completely to its roots back. Smuggler does not appear on the track out, and under the skin the new cars are what does NASCAR yet on the "gene 6" cars. But manufacturers bring now 13 individual exterior appearance and the shape of their entries a little closer to their production models - headlight lame can adapt without resorting to tricks like glued.

Allison, adding that the manufacturer showed that "We were on the right track," Ford said experimented with the idea goes back on stock car design in the secondary nationwide racing series, some years ago and "saw the exciting reaction of from fans and also from people, NASCAR, not follow" quite literally.

Ford spent about two years the new NASCAR fusion, which revealed it NASCAR and his team members in June 2011 and then the new design a public preview in January at the Detroit Auto show. It continued tinkering with cars, focusing in particular on aerodynamic how, that can move the success or failure of the chances of a race car at 200 km/h.

The merger will make a high-profile racing debut at the opening of NASCAR race at Daytona International Speedway next weekend. It will be a great challenge by Chevrolet, in particular from the team headed by Danica Patrick, the first woman who ever land the pole position in the historic race has become, face.

Ford is confident, but it will not be ashamed that new NASCAR Fusion is used, by such prestigious Motorsports, Germain racing and front row Tames as Roush Fenway Racing, Penske Racing, Wood Brothers Racing, Richard Petty Motorsports.

Cars Ford taken the chequered flag on three of the last four races in Daytona.

The decision, with the new design go is not disinterested. While NASCAR officials estimate Ford heritage they can, want to maintain the popularity of the sport - and hope that this spills over to their brand. In recent years it has become less clear that the old adage: "Win on Sunday, sell on Monday" is still true.

Nevertheless, "we know almost 40 percent of the new car in tenders are race fans, and of these, almost 84 per cent follow NASCAR," said Allison. "Racing helps drive our business. We know Ford Motorsport fans in mind, shop and buy more Fords than the population at large. NASCAR return this kind of relevance to the X factor is."

By the way, while cars such as the Gen 6 fusion more like street models can look like, then have it in a few years, don't expect to find one in the showroom. Under the skin, they use a completely different kind of construction - how to expect from vehicles to engage that often at the well in triple-digit speeds. The engines are unique. NASCAR started last year with a version of fuel injection, such as a technology that the last vehicle of the US road in the early 1990s gave up. But the Sprint Cup cars still life rear axles, and four-speed transmission, technologies that are generally out of date as a way.

Copyright © 2009-2012, the Detroit Bureau

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