Monday, September 9, 2013

McLaren launches its locomotives in China

McLaren launches its locomotives in China
British supercar manufacturer McLaren opens showroom in China on Monday as it races global rivals in the world's second largest luxury car market to catch up.

McLaren automotive, P1 supercar based £1 million, is the entry as part of an aggressive drive to ramp of its Asian presence to 13 dealers this year and hopes that the region in the future will account for one-third of its global sales.

Mainland China has become an important market for luxury of Marques such as Ferrari, Lamborghini and Bentley. Despite a recent slowdown of in economic growth, the country is likely the Decade inevitability as the biggest premium car market end.

"China is one of the most exciting and dynamic markets in the world, where we also receive, seek, is," said Ron Dennis, McLaren Chairman. "Our entry into China... represents an important milestone in the development of the company."

The Woking manufacturer that sold exported 1,400 cars and 80 percent of production in the last year, is targeting 10 percent of future revenues from China come.

A resurgence in the UK automotive industry at the turn of the Millennium but now roaring back as a world leader in the production of the high end heard McLaren written off growth.

With car demand hit by the continent economic gloom as Russia and India battle fields for high end car brands, specifically the emerging newly-minted ranging China and other emerging markets become crucial.

Ferrari, which entered mainland China 2004 sold around 350 cars in the country in the first six months of the year - around 10 percent of global supplies. China is the United States's second-largest market for Lamborghinis.

"Entry into the Chinese market is a great honor and a great opportunity for McLaren automotive, and it refers to the further development of the company," said Mike Flewitt, Chief Executive.

China is the 27 retail market for the automaker, the is its sales presence in Asia were ramps in this year, cut the tape on dealers in cities such as Tokyo, Hong Kong and Sydney.

Indonesia and Malaysia present 2014 follows a concerted action since 2010 McLaren extend brand after the formula 1 and sports cars sold worldwide.

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