Saturday, January 12, 2013

Car tech Gets a share of the spotlight at CES

Car tech Gets a share of the spotlight at CES

Paul A. Eisenstein, NBC News contribution

Want you your friends receive a Glympse of what you project? This is simple, if you using the Smartphone app Glympse and drive a Ford product, equipped with the latest generation sync Infotainment system of the manufacturer. With the touch of a button and a simple voice command technology allows a driver to send a bulletin to warnings of friends where you are - and where you are.

CES is the largest trade fair in the country, and this year organizers show reporting record turnout on a still 3.250 exhibitors about 1.9 million square feet of exhibition space at the Las Vegas Convention Center are distributed. And the spin off events everywhere scattered does not include city in sin.

Traditionally, the show focuses on televisions, stereos, computers and Smartphones, but automotive technology has come in the last few years, to play a more important role. More than a dozen different car manufacturers have staked a presence on the CES 2013 together with hardware vendors, app manufacturers and other vendors seeking to burglaries in the transport industry.

CEO Alan Mulally was often as a guest as Microsoft founder of Bill Gates in the last few years, and Ford was one of the most active in the field. During this time to Mulally in Detroit still is preparing for the next week in Detroit is auto show, Ford again a highly visible role disconnecting. The manufacturer is showing off a new developer program, she hopes to make it easier for companies like Glympse come with apps that can be used with the sync system.

Improve the driving experience
Paul Mascarenas, chief technology officer at Ford said the company "Software developer is inviting to provide thoughtful, meaningful solutions that will improve the driving experience." You will be added to a growing list already iheartradio's Stitcher ratio, Pandora, and in the coming weeks, a service synchronizes k, in which stories from magazines like men's fitness and form are read aloud.

Ford is only one of many car manufacturers which expand its lineup of apps. But there are many other ways manufacturers CES to show their new technologies in-vehicle use.

Hyundai blue link system already offers a variety of connectivity, convenience, and security solutions, and the manufacturers add the next generation of Google Maps API, make sure that your navigation database up to date remains. You eliminate that need regular order and install expensive DVD-based maps updates.

As most of his competitors claimed Hyundai its latest Dragon update will improve the ability of its Infotainment system, natural language commands for music, the weather, or to recognize the way questions. And by tapping into Apple's Siri Concierge system, motorists who may have a new iPhone, easy to find the best restaurant, after the end of the show.

Automakers have long relied on proprietary hardware and software systems, but this creates a mystery: technology, which usually is expensive and often not up to date. Through connection to smartphones and use more open architecture-based technologies, makers hope with a speed closer with that of the consumer electronics industry at the same time the costs start.

Chrysler is showing off the first navigation system enabled traders. Could instead order the technology at the time of purchase, a motorists save money front and later goes back to activate the system. The technology is initially on the new Fiat 500 L, Dodge Ram 1500 pickup and Viper SRT car offered at some point too much from the rest of the manufacturer's lineup will expand is.

"With enabled merchant navigation, we have a" no customer left behind "attitude", said Marios Zenios, Vice President of UConnect systems and service for Chrysler.

Automotive-related exhibits remove all in all so Organizer up to about 100,000 square metres exhibition space CES, an increase of 5 percent 2012.

While much of the focus is on Infotainment technology, automakers are also enhanced security and control systems, such as Toyota's advanced automotive safety explore research vehicle, or AASRV, which used the manufacturer test technologies, the as "a smart, always attentive co-pilot whose capabilities to the safer driving contribute" could serve, said Mark Templin, general manager of the Japanese manufacturer's luxury brand of Lexus.

There are a number of senior executives for the this year's CES, including Audi CEO Wolfgang Durheimer. The German brand theme of the show is "Electronic trends in the next decade", and includes everything from advanced Interior, autonomous drive technology.

Not so coincidentally, Audi of this week announced that it was the first luxury car manufacturer to get a license to publicly test their self-driving vehicle technology on Nevada roads. The State is the first in the country formally a registration program for autonomous vehicles - introduce who claim some proponents until end of Decade for sale can be offered.

Audi driver through traffic at speeds of up to nearly 40 mph shows at CES a less complex pilot-controlled drive system, which helps to steer.

"At Audi, you would be hard to find an innovation that is nowadays associated with electronics is not pressed", said Ricky Hudi, head of electrical/electronics development of the Audi.

It is probably no surprise that the car industry is a such a great welcome to CES. The consumer-electronics industry has to fight in the last few years and is on the lookout for the next "big thing". And in-car technology could be just that view that Rhapsody, another music app, the Ford Sync now few will take 40 percent of subscribers using the service on the road.

The most advanced of today's cars have now more digital technology on board, than found in typical at home and in the next few years, that even the cheapest Econoboxes could apply to. So expect, automakers, see disconnect a higher profile on the CES trade show for many years.

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