Sunday, December 2, 2012

Ford Fusion named green car of the year

Ford Fusion named green car of the year

Paul A. Eisenstein, the Detroit Bureau
Despite the media fixation on battery power are automotive insiders are quick to warn that there is no "silver bullet" solution, no single technology that probably meet all needs for clean and efficient cars of tomorrow.

This message was by choosing the 2013 Ford Fusion as the green car of the year, an award designed to the spotlight on the latest clean-tech automobile focus hammered home.

A key to the decision was the fact that the mid-sized sedan makes a wide range of alternative Powertrain, the conventional petrol up to a completely new plug-in hybrid offers.

"This is an example of automotive democracy," said Ron Cogan, Publisher of green car journal, the organizer of the annual award.

Now in its eighth year that green car of the year award has a decidedly independent - some would say counter-intuitive - concept for the selection of the winner. While several hybrids have claimed the coveted trophy, the jurors have honored also diesel, such as the Audi A3 TDI. And this year's five finalists include two gas-only models: the eco-version of the Dodge Dart 2013 and the new Mazda CX-5 SkyActiv crossover.

What is critical, Cogan said, is that, while some very impressive mileage battery cars and plug-in the supply can, most have limited sales potential "and not much influence on the environment achieved." Technologies such as Ford's turbocharged EcoBoost engines have not quite the mpg numbers, but they "a broader example."

In the case who said fusion 2013 Ford the manufacturer has given buyers a wide range to choose from, Ford's marketing manager Dave Mondragon after the takeover of the green car award.

Mondragon said he clearly pleased with the honor, and hopes that it will provide Ford, a way to show how much it has changed its approach to the fuel consumption. "We moved before are the latecomers to the leaders," he said and pointed out that the Detroit maker has higher mileage ratings on its products in every segment where it competes directly with Toyota.

The Japanese manufacturer, which hoped for the green car Award with its own finalist, get hold of the new Prius C – not only has the best-selling hybrid on the market, that original Prius hatchback, but also in the position was to burnish the reputation of the green leader.

Hopes that help him challenge the Green Car Award Ford Toyota's perceptive lead, said senior marketing executive Amy Marentec In this way, "absolute", she said that Ford will soon promote the honor in their promotional activities for the fusion and possibly other products.

"We're going to have this talk."

The green car of the year award was certainly not the only note on the LA Auto show, that the industry is looking for a broad portfolio of eco-friendly solutions.

There have been a number of purely battery-electric and plug-in models - such as the Chevrolet spark EV and Honda Civic PHEV presented at the annual fair. But Audi has four new diesel models, including a TDI version of the A8 flagship. Mazda lifted its new Mazda6, a midsize sedan, the parts of the CX-5 SkyActiv petrol engine but get the new SkyActiv D diesel in the second half of next year is also the cover.

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