Saturday, August 11, 2012

With the plummeting ride among young people

With the plummeting ride among young people

Boston Globe / Boston Globe via Getty Images

More and more young people are dear to text and use e-Mail, rather than a driver's license.

By Paul A. Eisenstein, the Detroit Bureau
Almost a third of American 19 years disrupted, have received a driver's license, according to a new study, continued a decline that plugging into the American car culture finds fewer Millennials.

Instead, suggest researchers at the University of Michigan Transportation Research Institute, young people are replace e-mail and SMS messages for the traditional forms of socializing a set keep them wheels with friends and family in contact to get would have required.

"Virtual contact reduces the need for an actual contact," suggested Michael Spivak, co-author of the new study by the Institute. "We found that the proportion of young drivers to the availability of the Internet was connected."

The report is the latest in a series show a steady decline in the number of teens get their licenses. 1983 Skipped only 12.7 percent of these at the age of 19, that traditional rite had de passage in the United States but the figure nearly doubled to 24.5 percent 2008. The latest study involved dealing with U.S. Census and Federal Highway Administration data determine that one is still full 30.5 percent of the 19-year-old in 2010 license does not.

And report of the Institute and other research by various car manufacturers warn that the trend will continue.

"There is a pretty significant shift as people cars and transport, display in the rule are," said John McFarland, senior manager of global marketing for Chevrolet.

The trend is by no means limited to the United States. In fact researchers began raising in Japan, where a growing number of young people have decided it is easier to use, transport - also crowded trains in cities such as Tokyo - plug as sit in permanent traffic jams. In the Japanese young people among the tech Mecca were first shift to SMS as a replacement for personal contacts establish, experts suggest.

There may be other factors in the game, however. Analyst Joe Phillippi, car WebTrends consulting, believes that although modern cars more reliable than the young baby boomers sold, they do not inspire the same level of passion and commitment.

"Earlier I have always on my car, work oil change or the sparkplugs," said main. "Today's car, unless you a computer geek, not you can work."

The immediate impact for the automotive industry remains a big question. New cars buy relatively few 19 years if their parents available offer a as a gradation. Historical research, however, shows that consumers have a passion to develop, such as young people influence on what have - or if - to buy them later.

While most Americans finally have a car because of lack of transport, this lack of interest could mean that because today's young people are less when buying a new vehicle tyres interest - or its content with basic Econoboxes instead of something more expensive and well, industry experts fear.

The only area where recent research finds a connection between the teens and the automotive industry, has green alternative-energy machines. But the mediocre demand for products such as the Chevrolet Volt plug-in hybrid and battery-electric vehicle Nissan leaf suggest that this passion for eco-friendly technologies will translate into sales is not - perhaps because of the high price of battery technology.

"There is no panacea for Gen Y," said Clay Dean, extended head of design at General Motors.

Objectives Millennials - that show Chevrolet Tru 140 and Chevy code 130R - in the automatic circuit this year showed the automaker two concepts. And Dean suggests that a low-cost model could reach among young buyers market in the next few years.

The automaker has tried, Y-friendly part poorly designed domestic models even pitch as gene according to GM North America President of mark Reuss, because she believes that the newer drivers are probably less of a memory of the, the baby boomer scurry imports sent.

"they are less loyal brand", said Reuss, something the automakers use with marketing efforts as the "kickflip" has tried to display for the Chevrolet Sonic minicar of the led during the 2012 Super Bowl with a skateboarder Ron Dyrdek.

GM is their smartphones by no means not the only automakers who put hope to convince young people and lay their hands on the steering wheel. Toyota is also launching the Scion brand to attract the market latest and recent buyer. On models such as the new iQ minicar in the U.S. market for new cars the lowest average buyers gave it age - but at 35, the even more car-friendly Gen Xers aims.

And, if anything, Boomer, making more and more of the new car market. According to a survey by j.d. power and Associates, the 50 and older 62 per cent of all generated new vehicle sales 2011 to 39 percent in 2001.

That leads to traditional marketing wisdom to deal with, which says the industry should focus on the next generation of the buyer. But it is also in line with the old automotive axiom that says "can a young man sell car at an old customer, but you can no old person car sell a young buyer.",

If these young drivers at all, something new survey buy the Institute suggests that they can not do in large numbers.

If anything, they are also not as much drive, if you have a car. A study of the frontier Group April found that the average number of miles walked dangers, of which at the age of 16 to 34 by 23 percent between 2001 and 2009 - up to 7,900 km a year. The national standard is between 12,000 and 15,000 miles, according to the study. And it suggests, while young people can be burned less rubber, they are run much more SMS fees.

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