Tuesday, July 24, 2012

Navigation in vehicle sales will quadruple by 2019.

By Paul A. Eisenstein, number of cars, trucks and crossovers is sold with vehicle navigation systems the Detroit BureauThe in North America by 2019, according to a new study, is growing each year to quadruple to nearly 13 million new systems.
But that cannot be considered good news as it may seem, to traditional navigation system suppliers, such as Denso, Harman or TomTom, warns Boston-based strategy Analytics, Inc. It warns that high-tech companies like Apple, Google and Microsoft, "begin to fight for release" as they grow their own automotive business.

The good news is that future navigation systems, who provides them, are probably less expensive and significantly more features provide. More functionality, price, even a barrier to entry for many consumers - or was it led with aftermarket devices go, which can be purchased at a Costco for $100. And now, potential buyers have the chance, go with Smartphone navigation apps.
"The recent announcement by Apple with regard to its Automotive OEM partnerships and the extension of Apple's mapping efforts significantly the market could change in the vehicle", says Strategy Analytics senior analyst John Canali.

The penetration rate of the auto-navigation technology very differently from the market. Factory navigation systems are in the vicinity of ubiquitous in Japan, especially in the labyrinthine cities such as Tokyo. In the United States however, the technology had a slow start, and during the after market units have become popular Christmas gifts, factory installed systems have gained ground very much slower.

This begins to change. Some manufacturers have recognized that this price is a critical obstacle. Had to switch from low-volume, high profit margin strategy, Canali said they can sell far more navigation systems one which recognises, but to a lower profit per unit.
Ford, systems navigation, for example, now offers some models for less than $600. In fact, the basic hardware is car already in the and the driver pays the premium for software that contain a thumbnail view SD card.

Now be proposed legislation, the mandate would be, the use of back-up cameras should also help lower prices and sales, Canali, when most proposed the basic hardware, especially the in stroke video screen already installed vehicles in the most such legislation in force.

But Canali stressed the analyst notes that "really has extended the definition of navigation". "It is built not only the full screen, hard drive, or DVD-based system not in the dashboard."

Ford, for example, offers also a free service through its sync Infotainment System. There is a driver can call no video display but in a destination and an operator is there in the program. Will then be read by voice turn guidance. General Motors offers a similar feature "Offboard navigation" through its subsidiary OnStar as do quite a few other manufacturers. GM has new Chevrolet GogoLink the , a new smartphone app based nav system that says GM offer comprehensive navigation with traffic to less than the cost of traditional navigation.

Ford Sync system, as also KIA new information technology, both from Microsoft have been developed. The latest Audi models, such as for example the 2013 S5 sedan feature displays by Google Earth and Google StreetView images. Apple is now indeed always and even negotiations with a number of manufacturers, add a button "Siri" on the steering wheel, that the tech company's voice control software on an iPhone would be access directly. Among other things would allow a driver, easy questions to a nearby Cafe and have given the address automatically in the navigation system.

"In competition with these new players is difficult for established providers of navigation systems because the new players are well capitalised and can devote much more for research and development," Richard Robinson, Director of automotive and multimedia communications at Strategy Analytics.

The new study finds that global sales of car navigation systems of employee base 9,500 million in 2009 to 56 million by 2019 will jump. In North America volume of 1.80 million in the year to 3 million this year and 12.90 million annually by 2019 2009 an estimated increase. But at least from a percentage-based largest growth is being seen in China, Strategy Analytics forecasting sales of navigation only 355.000 in 2009 is 11.80 million 2018 reach.

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