Photo courtesy of BMW
BMW U.S. buyers gave a first impression of the X 1 to April the New York Auto show, but only last week revealed the crossover utility vehicle $31.545 base price.
By Paul A. Eisenstein, msnbc.com of mysteries
Sometimes, you have too small to think bigger. In the hope that its position as market leader U.S. lock luxury, BMW is always ready, some of the smallest products to introduce that has here ever sold there also a new version of its small 1-series and the new BMW vehicle.
The Bavarian manufacturer not alone. The compact and even subcompact luxury classes that hardly existed a few years ago, are suddenly flooded with new product and may be critical in an increasingly competitive market, where unexpectedly resistant against the Lockruf is the luxury cars a new generation of buyers.
"You can no longer assume that Gen-Y want buyer be sure a luxury vehicle," warns Rebecca Lindland, senior analyst at IHS automotive, "and even if they want luxury, they can have the money."
But older buyers review their options through both a deep recession and rising fuel prices, industry observers say.
BMW U.S. buyers gave a first impression of the X 1 to April the New York Auto show, but only last week revealed the crossover utility vehicle $31.545 base price. The compact crossover has been offered in a number of countries in its earlier form, some extensive updates pass before the manufacturer felt it itself could start in the United States
The market was clearly changed since the X in 2008 1 global introduction. Fuel prices have again and again to record or in the close to record levels rose. Younger buyers have shown a growing preference for downsized offer matching trends in other parts of the world. This may reflect also the realities of a generation which could be their standard of living dip under which by their parents to see the first, according to the experts.
Anyway, not BMW will be alone. Mercedes-Benz also downsizing, with one is completely newly designed in fact a class coming in the United States note company representative provide you can as many versions as four different their smallest per model in the United States and the German manufacturer provide the underlying platform, developed for the a-class with its Japanese partner Nissan with it for the planned Etherea model now in development.
The global downsizing trend has swept through the luxury side of the industry. Also Aston Martin responded with the CygNET, a two-seat Microcar, based on a Toyota platform, which appeared recently in the United States as the Scion iQ. Loaded with leather and other high end information, Aston has currently no plans to bring the CygNET in the United States, but this strategy could relocate.
Analyst Jim Hall, region Analytics, remains there are skeptical, just how much demand for the smallest of the new luxury models, but agrees that decision makers are thus expected to give it a try - if for no other reason than "as a CAFE game." With a view to a corporate average fuel economy standard, which will almost double by 2025 BMW, on the one hand models like the large 7 series and the X must low mileage 5 balance sport activity vehicle with models such as the 1-series and X 1.
The luxury market as a whole is expected to be a little smaller than applied for Lindland once had many expected. During luxury demand along with the rest of the US new car market, IHS now forecasts was recover, where high-line models, most make up, 13 percent of total sales compared to 14 percent by the end of the Decade, or more of the consulting firm before the start of the recession of 2008 projected.
And when you consider that the company car market is expected to fall earlier expectations that end could mean a real dogfight in luxury.
In recent years, a three way battle for supremacy, pitting was the leader in the United States last year's winner, Mercedes-Benz, BMW and Lexus, luxury, more than a decade since.
Whether the new small cars such as the BMW 1 series, Audi a significant difference remains A3 and Mercedes a-class to be seen making. So far, only a few entries in the segment achieved relatively modest sales. But the smaller under the brands more traditional offered, such as the Audi A4 and Mercedes c-class, still have traction WINS. The 3 series has long been the dominant model of the BMW line-up.
But only a model small doesn't make necessarily enough, his warns Jack Hollis, Vice President with Lexus parent Toyota, especially in reference to Gen-Y.
"Young buyers do not see, need a car so much today have a social life." Their world of community is so much greater and (they) will not need a car, they take it, "claiming he, argues that even exciting products need it, which include the nature of the related technologies that have become integral part of millennial life."
The brand that find the right balance between size, style, performance, and connectivity to win the penalty shoot-out.
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