Friday, December 16, 2011

GM planning a big splash at the Detroit Auto show

By Joseph Szczesny, the Detroit Bureau

General Motors co. is swear to a shot on the next month with at least four new products put North American International Auto Show debut to make.

Mary Barra, GM senior Vice President of global development, said that one of the vehicles for the introduction at the NAIAS planned be Cadillac ATS, the national brand new entry-level luxury sedan.

Barra "ATS is an important part of the Cadillac expansion", said the Detroit automotive press Association.

After some failures, Cadillac is a rapid growth in the middle of the ATS both the large STS premium luxury sedan unveiled at the Los Angeles show last month will include car.  GM officials have said that additional products are also under development in other segments, luxury fill where not Caddy currently compete.  But the ATS, below the CTS slots - could be for the brand of crucial importance.

"The largest market segment in the automotive industry enters ATS global luxury, both in terms of size and importance," said Barra. "It is a segment dominated German cars, including the BMW 3-series and Mercedes c-class, Audi A4, so that we have developed a compelling and convincing new challengers", she said.

The unveiling of ATS also marked the debut of a new rear-wheel drive based architecture designed for agile, fast and fun driving dynamics and advanced technology. The ATS is in production at the plant in Lansing Grand River Assembly next summer.

Described as the most influential woman in the automotive industry, Barra supervised an operation $15 billion currently design and 113 main product programs global engineering "from concept to production..." "Mini cars to full-sized body-frame truck... and everything in between."

As beings of the GM product development Chief almost a year ago called, Barra, said that it has tried to emphasize stability and continuity. After taking their posts, Barra has eliciting the views of engineers and designers in the entire GM product development organization.

"The GM product development personnel enormously talented," said Barra. But they were also frustrated because projects were often delayed or killed as the company with its financial problems over the last decade to fight. The delays were expensive for GM and the company cost as much as $1 billion annually, said Barra. GM a product development system "Steady State" has now that ensured is that projects are completed, if GM makes the initial investment, Barra said.

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