Toyota, Honda, the difficult new challenges

"This launch is very important for our company" proclaimed Akio Toyoda when he was in the heart of the Assembly plant was Georgetown, Kentucky, which just started to create the new 2012 Toyota Camry.

"The car has become a symbol of Toyota is success and the possibility that once again show the world what is Toyota," he said.

The fact that Toyoda - the grandson of the Japanese car manufacturer founder and even the companies current CEO - came to Kentucky only underlines the crucial role of the new Camry. The sedan is for the last nine years of America's best-selling car. But production defects, Japan March earthquake and tsunami make it less likely the Camry is being reviewed, that performance for 2011.

A piece of France in the Berkeley Hills life Inc. listing of the week: only 30 minutes from San Francisco, blue shutters and a red tile roof this property make look it at home what more in Provence. Life Inc.: Why rent? We make money anyway give Huggies baby Boden buoyancy fashion life Inc.: ditching lunch breaks in droves Cadillac high with striking concept car will

The bottlenecks, complicate only questions, in fact. Toyota is still trying to live the quality and safety that seemed problems it land unflattering headlines almost every week in 2010. During the last reports indicate, these problems are on the way to recovery - even when plants continue normal production Toyota - first reviews of the new Camry can charitably be described as mixed.

Toyota is not the only Japanese car giant unexpectedly hard challenges. Honda was by the March 11 natural disaster struck. The new, 2012 civic - for Honda as important as Toyota Camry is - was according to John Mendel in short supply since launch aborted spring, and the car not back to normal stocks until the fall, top U.S. Executive at Honda of America.

The new civic has taken over even sharper strokes by the media as the Camry. The influential consumer reports magazine recently declared that she now "is newly designed small car at the bottom of this category."

Review is something "very serious", the automaker needs Mike Accavitti said, new marketing chief for Honda.

How much influence the headlines to Toyota and Honda have - as soon as production is back to normal - remains to be seen. But industry analysts say, is there to provide reason for the Japanese automaker.

The two automakers have some of the highest loyalty among new car buyers, but according to the current owner, carry forward things can too much questions. In fact, almost half of Toyota and Honda sales still come from the "conquest," If a car shoppers in a competing product. And which are most likely of the headlines last year's car buyers, this year the bad car reviews.

"A lot of people, the Toyota's and Honda's look at consumer reports review their choices about what to buy next to buy", said Dave Sullivan, automobile analyst at AutoPacific, Inc.

The two Japanese Giants mean bad reviews "the conquest had a harder time' buyers win,"in particular, after they see what has to offer the new competition ", he added.

With measured traditionally on the back of the Pack, cars, by the United States and Korean car manufacturers, such as the Ford gain focus and Hyundai Elantra compact car, suddenly rave reviews. The Chevrolet Cruze, which substitute for the unloved Chevy Cobalt, recently at the top of the sales charts landed.

"The market is a dogfight," Honda confirmed the Chief Accavitti marketing. "In all my years, I have ever seen so much competition in damn close of each segment."

Accavitti still, insists that buyers are - downplay criticism of the civic as well as a subsequent consumer further cool, took reports article, the goal at Honda. Long-term brand reputation is growing, "Buyer in the showroom (Honda) drive."

Not everyone is so optimistic, however, and a number of analysts betting that the conventional automobile to win order may also be in the next few years after production levels normal again.

Upstart automaker is headed - both at national as well as in Korean - the pressure on their rivals to increase. Are roles, more new products, adding more standard features, and, in many cases, ply the incentives to try in once loyal Toyota and Honda buyer lure, while the automakers are still low cars.

But Toyota is fighting back. It has begun, ratcheting until in the last few months and significantly, it decreases incentives of price on various Camry of as much as $2,000 is the 2012 Edition officially for sale in October.

Story: Double dip fears and removed car sales to help drive

This is a difficult decision in the light of the current exchange rates. The currently uneven 76 Yen to the dollar, is almost impossible for Japanese automakers to make money imported cars from Japan - and also those that are here, mounted like the Camry punished introduced for each part of the domestic market.

But ground with Camry lost would be even more expensive, and the automakers will do everything, Department Chief Bob Carter back up to a promise by Toyota, that the medium-sized sedan "continue its position as to make America's number one selling car."

For Honda, Accavitti stressed his company not what his former employers tend to do - to make dump cars in low-profit car rental fleets only to their sales figures. Honda has not started until Toyota has incentives to the degree, but that's only a matter of time. The test will come in the autumn, when Honda effectively with a large campaign the new civic re launches.

Toyota, try Meanwhile overwhelm the critics with what promises Carter, the most expensive start budget in its history.

The industry giant has the muscle and it will need it now more than ever. The era when Honda and Toyota could introduce new products and the buyer expected to flood the showrooms, may be over.

© 2011 msnbc.com.  Reprints