"Is it a little younger than car buyers tend to the typical $100,000," said James Riswick with Edmunds ", tell the truth, that I'm not really surprised."
CNBC hired Edmunds to analyze vehicle registrations and online search data from June 2012-June 2013 for the model S and other high-end luxury sedans and other electric cars.
The data was disaggregated by age, income, and gender.
The conclusion: the model sold in comparison to other luxury sedans, Tesla S, a much higher percentage of men and the buyers are on average younger and richer than the buyers of competing models.
Model S vs. high-end luxury sedans
From the outset, Tesla CEO Elon Musk, the model has to compete S more expensive luxury position. The first model S vehicles were built, with the largest battery life and the area of the highest prices.
Tesla established galleries in the upscale retail centers close to some of the wealthiest communities in the United States. When founded, the residual value lease guarantee set the benchmark of competing luxury brands.
So, after the sale for a year, as the model S compared to other high end luxury such as the BMW 5 series, Mercedes E-class, S-class cutting and Porsche Panamera.
Compared to these models, the buyer profile of the model S, the Porsche Panamera, which begins is closest at nearly $78,000.
"It [model S] as a Porsche Panamera is actually very similar to something a younger wealthier buyers might like because it is not designed as a comfort, it more sporty, is a snake," said Riswick.
An electric car as opposed to other
The model S is often compared engine Chevy Volt and Nissan LEAF to the General, because they are the three top-selling all-electric or an enlarged range electric cars.
They are all tailored for battery-powered, but the buyer group, to win them is quite different.
"If you would a why the Chevy Volt purchase $100,000-car can afford?" It is a beautiful car, but why do not you buy Tesla model S? If you have the money, you want to buy the Tesla model S,", said Riswick.
0 коммент.:
Post a Comment