In a curious move has a Japanese car companies decided to come to the rescue of this traditional American icon. Honda launches new project "drive-in" in the effort, at least save some of the other theaters that continue to work, as soon as the sun goes down.
"Cars and drive-in theatre go hand in hand, and it is our goal to save this decades old piece of Americana that holds such nostalgic for so many of us,", said Alicia Jones, Manager of Honda and Acura social marketing American Honda Motor.
The first drive-modern in the opened in 1933, just six years after the premiere of the "Talkies". You were very popular moved tens of millions in the booming suburbs in the 1950s and 1960s as Americans. An estimated 4,000 of them after Ghost factories and became a venue for whole families, who would turn up for cartoons, short and often double and even triple functions.
Drive-in the increase their attractiveness by adding features such as exotic food, places for children to the play, even concerts. And the sprawling parking lots were known as a place where people with romantic intentions in relative calm could cuddle.
But from the 70's and 80's, began things turn against the drive-in concept. Land values and rising taxes forced some to close, as builders and big box retailers have competition from Mall. The last drive-through in New Jersey in 1991 shut and the hectare property in the city Hazlet now serve a selection of large and small retailers and a 20-screen cineplex.
Another hard blow, such as the introduction of the advanced theater audio systems was the shift to multiple screens. Had to pass the classic drive-through with a tinny little speaker, the driver's window could be suspended, although some of the remaining theatres now transmitted sound in cars through FM radio signals.
But the major threat comes, like the movie industry prepares for the use of 35 mm film, theater leaving switching on digital projection systems by end of this year. According to Honda, this conversion can cost more than $75,000 per screen.
"We are with the conversion to digital projection, help, the remaining drive-in cinemas flourish, committed", said Honda's Jones, pointed out that the manufacturer asks drive-in fans to save the theatre to the vote. Digital projectors will give it the top five vote getters.
Fans can choose between now and Sept. 9 to www.projectdrivein.com vote. Honda asks consumers also to pledge to go see at least one film on a local drive-through and then donate to the project to survive "drive-in" Fund to support those Theatre economic hard times.
The site offers also an online auction where fans for tickets, the Los Angeles premiere of the film, "Cloudy with a chance of meatballs 2" and other movie-related goods can provide. The manufacturer plans to also drive-in popups at the Honda dealers around the country with the animated sequel.
0 коммент.:
Post a Comment