Surprisingly, Chrysler makes most of second chance

At a meeting with members of the media in the last month to the repayment of the car manufacturer of the $7.5 billion in Government bailout loan marking, Chrysler's new CEO Sergio Marchionne said, that it not often that you get a second chance in life.

In fact, have not almost a Chrysler. When was the U.S. based automaker on the verge of bankruptcy in 2009 a series of that time had actually new President Barack Obama of top advisers recommended against each efforts are, the smallest the Detroit manufacturer, for fear of turning it around little likelihood of confusion.

At the end, Obama took General Motors through its 2009 bankruptcy with cash to help infusions of Government-the risk selection, Chrysler and cross's own rivals. Even offered industry analysts generally dire forecasts for the smaller carmaker, pointing out that in the years to its chapter 11 filing had experienced it not only great losses, but also a sharp drop in market share.

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The previous owner, Germany's Daimler AG and then the private equity giant Cerberus Capital Management, had Chrysler of its most important assets, so that it largely deprives a relatively bare product cabinet with few resources for the pipeline refill.

Still that have worked not for those who expected a quick collapse of the company things quite as expected. Early last month vice versa Chrysler bleeding losses, years of reporting a net profit of $116 million for the first quarter.

Even more impressively, some according to analysts, Chrysler was the only one of Detroit's so-called "big three" automaker after a sales profit in an otherwise weak may for automakers, reporting a 10 percent gain, the "Confirmation" is, that 2011 continue to resonate with consumers, our models according to Fred Diaz, head of the carmaker RAM truck Division. Significantly, sales increased by the range of products, from the compact Chrysler 200 to the large RAM pickups.

Joe Phillippi, a long-time automotive analyst and head of car WebTrends consulting, Chrysler's sales gain in the automobile marketing and promotional activities.

He said "Their ads get your attention and buyers in the showroom bring".

The automaker has a great risk during the this year's Super Bowl, spending an estimated 8 million $, $9 million for an unusual two minutes air commercial with rap star Eminem. With scenes of a fight but resurgence Detroit, underlines the piece Chrysler as it focused on the new Chrysler 200 sedan emerging turnaround.

The commercial went viral, adding tens of millions of views about the attention that it generated during the big game. The 200 has since this commercial, broadcast as the first of many reviewers expected generated sales significantly better traction.

Of course it doesn't hurt that Chrysler had the right car when fuel prices began to rise, and as the March 11 disaster in Japan to large cuts in the production of rivals such as Toyota, Honda and Nissan led. The latter carmaker new 2012 civic, a major competitor in the Chrysler-200, is not announced until the case has recently completed his Honda in full production.

Chrysler has with other new products, including the new Jeep Grand Cherokee, from showrooms despite the $4 a gallon gas prices vessel is flying made.

Analyst Phillippi warns that it is "much white space" in the domestic automobile manufacturer product portfolio - it desperately needs a competitive medium-sized sedan, for example - of which some will be filled for several years.

"If you depend on all the truck portfolio, Fusion is the Fiat and Chrysler design and engineering teams," he said.

Story: Chrysler's Super Bowl ad creates some buzz

Obama of White House rejected early Chrysler's bailout bid to help support can only agreed after the Italian automaker Fiat, as the U.S. automaker affiliates sign up. Fiat a 20-percent stake in Chrysler, but by meeting received a number of objectives, including the early withdrawal of the Federal Republic of loan initially, this proportion came there to 46 percent.

With the purchase of the remaining U.S. stocks, automakers meeting a final bailout hurdle by introducing a 40 mpg car in the Chrysler line up and several other steps, lets Fiat's holdings over the next year more than 70 percent reach.

Marchionne has been postponed again and again, has plans for a public offering or IPO, and promises even though he is now a for 2012, Fiat has their stocks to a point, that it "now makes an IPO an even more unlikely scenario at this stage," Deutsche Bank analyst Rod said pool.

For all intents and purposes, are Chrysler and Fiat now as a company, in stark contrast to Chrysler in 1998 "Merger of equals" with Daimler has failed. The need to link its U.S. partner never really accepted the German automaker. Fiat, on the other hand, sees the Alliance as much for the future of both companies.

Marchionne sees it as crucial for the increase of the two companies sales volumes combined global pass at the 5 million mark, economies of scale to achieve - a process which extends through the exchange of common product platforms and components. It is clearly not a one-way street. Multiple keys, the Chrysler products are already shaping from the Fiat line up, including the U.S. carmaker new 300 sedan, fighting in Europe as the theme, the new flagship of the Fiat brand Lancia is distributed.

Still, there are many skeptics. It was not quite as easy as hoped Marchionne, together take the private financing to replace Chrysler Government loan. At the end of the car manufacturer liquidation numbers to higher interest rates to reassure lenders nervous.

But the fact that Chrysler could raise money at all was a major turning point of the situation, the it is in how it filed bankruptcy was less than two years ago. Chrysler has yet to prove, "second chance" they provide can on their, but when you consider what most expected observer, it seems to position in the right direction.

© 2011 msnbc.com.