GM relies on economic growth, provides new truck

Paul A. Eisenstein, the Detroit Bureau
Timing is everything, that old adage, and General Motors is betting that the true proves, as it gives the world a first look at his new 2014 Chevrolet Silverado and GMC Sierra full-sized pickups, goes.

Time is working against that in the last months of industry giant, Sales Automatic steep for the outgoing models - the oldest of the domestic full size trucks. But with signs of improvement carried further by the latest data economy housing, GM officials are confident that the new Chevy Silverado and GMC Sierra models a perfect time, the streets are taken to drive the rebound.

"There is nothing more for our business as a truck, core" said Mark Reuss, President of GM's US operations during a preview of the two trucks at a movie soundstage in a suburb of Detroit. "And we think that we are counting this very well."

Gone are the days, when urban Cowboys of full-size pickups routinely parked in driveways of Greenwich, Connecticut, and Newport Beach, California. Add in the recent recession and sales of vehicles like the Silverado and Sierra saw a large decline in sales in the last half-decade.

Few expect too much revival in the segment so-called "own use" truck, stressed analyst Joe believe Phillippi, AutoTrends consulting, but he and other observers, there is a significant amount of pent-up demand among the traditional contractors, fleets and other work truck customers - and greatly increased sales in the near future. Market share, which new vehicle to less than 12% in the depths of the recession plunging almost 17% of the United States with reached back by one percentage point or two, bounce could forecast main source River.

GM has RAM of course some stiff competition from the likes of the Ford F-series, long America's best-selling truck — and best-selling vehicle overall — as well as a newly updated 2013 1500 by Chrysler. So had GM designers and engineers to respond with more than just a modest "update."

A first glance shows that the Detroit manufacturer has made an important evolutionary update in the appearance of the two trucks. If anything, was the most significant revision of the decision of to further distinguish the Chevrolet Silverado models, long been accused as largely badge-engineered products.

The Chevrolet Silverado is clearly a buyer more hunting trip and while the truck 2014 more refined and processed, it is clearly the offer more mainstream.

GMC Sierra intends to reflect the brand 'professional' theme and aims to a sophisticated buyer - probably the owner of a successful contracting business, but as someone pulls a pickup from the fleet of the company.


Both models have built some distinctive and competitive new functions, as the steps in the rear bumper, which make it easier to reach the loading area. There are new cargo tie-down and taking a cue from the luxury segment, the cargo area, the tailgates are muted now, so are easier to connect and not slamming down when opened.

GMC adds a few refinements such as projector headlights - a segment first - and protective caps on the truck bed.

Both models recognize a sustained trend in the truck market. Are ready to settle interiors for bare bones not more buyers from even the most basic models. 2014 Supply Chevrolet Silverado and GMC Sierra cabins, easily on a par with passenger car-like pricing, plush surfaces and padded seats. There's even a segment first heated cloth seat.

"Evolutionary from the perspective of the design, are the exterior, but the Interior is a huge uptick," said main source river who participated Thursday morning preview.

No matter which segment of the automotive market you look at digital technology has become a strong selling point and two trucks equipped with the latest infotainment systems, ChevyMyLink and GMC IntelliLink. You will receive new natural voice programming, 8-inch touchscreens, and even an optional WiFi capability.

Security is now also an attractive theme in the truck segment, and along with the expected number of airbags and electronic stability control, the two brands are with such advanced features as optional lane-departure warning and forward collision alert. Get it even a new feature, the latest only on two models of Cadillac, "Safety positions" indicates that a potential issue as an obstacle in the way of the future, by shaking the seat in the desired direction.

GM officials unveiled three new engines giving 2014 Chevrolet Silverado and GMC Sierra, for the new including a 4.3 liter V-6, 5, 3-liter V-8 and a 6.2 liter V-8. All mileage is enhancing technologies like direct injection, variable displacement function allows shut down four cylinders when the demand for electricity are low - and continuously variable valve timing one V-8.

In particular GM withhold plans specifics, such as HP, torque, capacity and cost effectiveness, closer to 2013 to drag the on the official date on the sales of new trucks in the second quarter.

Jeff Hatch, executive Chief Engineer on the program, indicated that the manufacturer with the aim is to reach or surpass the numbers of its two main competitors, Ford and RAM.

Reuss is all but confirmed, that there "more is to come" on the front of the Powertrain, and seems to mean, at least a new diesel engine for the light versions of the new truck. (The manufacturer offers the diesel options for the Silverado and Sierra HD or heavy duty offers.) Reuss in particular questions passed over, now about the possibility of the hybrid versions, as also with something it has in the past.

A total six different versions of the are two nameplates by the time that they fully rolled out. Whether to catch leader Ford F-series is up to longtime GM, is anything but secure, but clearly in the hunt.

Has focus on it at the moment, drain excess stocks of the old Sierra and Silverado models, which has forced it to amp up incentives significantly in this month. Buyers appear to respond - partly on the extra cash, but also as the entire pickup market begins to pick up.

If things work properly, roles, as well as the buyer after a long break might back the new Chevrolet and GMC models in the market.