DETROIT/Milan - Ferrari is the full name which formula 1 car to use his "Ferrari f150th Italia" after Ford Motor Co. about how to use the abbreviation "f150." the Italian automaker sued
Ferrari F150 logo's Ford F-150-pickup-truck, the best-selling vehicle in the United States, too similar was, Ford said in a complaint filed in U.S. District Court in Detroit.
"Ferrari misappropriated has to use the F-150 mark in naming his new racing vehicle of the F150 and benefit from the considerable goodwill Ford F-150 trademark has developed", Ford said in the complaint.
Ford is from bar named questions the Court to Ferrari, and works also unspecified damages, including damages, $ 100,000 under the Anticybersquatting Consumer Protection Act.
Ferrari hit back to say it was "very difficult to understand Ford's viewpoint on the matter", because the car was in world championship this season to celebrate 150 years of Italian unit name and not commercially available.
"Ferrari believes that own candidate in the upcoming F1 Championship can be confused with other commercially available vehicle types of any way whatsoever nor it can give the impression, that it a link to another road going vehicle brand", said a statement.
"Despite of this and another to prove it is in good faith... handelnFerrari decided to make sure that Ferrari F150th Italia are replaced in all areas of operation, the abridged version at all times with the full version."
Ford's rival Fiat SpA has an 85 percent stake in Ferrari and management control of Chrysler Group LLC has accounted for 25 percent.
Copyright 2011 Thomson Reuters.
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