DETROIT - Ford Motor Co. said Tuesday that he, would like to expand global sales by 50 percent by the middle of this decade mostly through growth in Asia.
The company wanted its plans present at a meeting for investors Tuesday in New York.
Ford sold 5.3 million vehicles last year, but wants to sell 8 million over the next five or six years. It was world's fifth largest automaker in 2010, behind Toyota Motor Corp., General Motors co., Volkswagen AG and Hyundai-Kia Automotive Group.
Ford wants to more than one-third of sales come from the Asia-Pacific and Africa by 2020. That's twice as many in these regions today sold. Ford sold 2010 838,000 cars and trucks in the Asia-Pacific region, which contains, among its 12 markets, China, India, Australia, South Africa and Japan. It controlled 2.4 percent of the turnover of this region.
Ford has seen relatively strong growth in India, where it last year thanks to the introduction of the subcompact Figo doubled sales. But it's still a small player in China, where GM and Volkswagen have far more market share.
Most of the vehicles, which builds it be sold worldwide, but it is cheaper versions in the emerging markets offer buyers win, says the company.
Ford said that small cars are 55 percent of sales by 2020. Are less profitable during these vehicles as Ford's larger trucks and SUVs, the company said that it will now improve operating margins by 6.1 per cent to 8 to 9 percent by the middle of the Decade. Ford makes profitable more small cars than it once could. Instead of the development of different cars for different regions of the world, it more cars from the less basics builds and sells them worldwide.
The company also said that it expected back to investment grade status "near in the future." Ford lost its investment-grade rating in 2005, when it was deep in debt. It borrowed $23 billion in 2006 to fund a restructuring, slashed employees and brands and revamped vehicles. The company reported its eighth-straight quarterly profit recently.
© 2011 The associated press. All rights reserved. This material may not be published, broadcast, rewritten or distributed.
0 коммент.:
Post a Comment