DETROIT, Oct 11 Reuters) - General Motors co increased the price of its 2014 Chevrolet Silverado and GMC Sierra of full-size pickups by $1,500 this month GM said on Friday.
The largest U.S. based automaker offers up to $1,500 cash-back on the new trucks until late October to temporarily the price increase, GM spokesman said offsetting Jim Cain.
The movement, which was announced to dealers on Monday amounted to a round 6 percent price increase on the redesigned pickup trucks. The truck-roll-out began in June and GM 2009 represents most important vehicle launch since its bankruptcy.
Analysts said that the Chevrolet Silverado and GMC Sierra, along with related SUVs, generate more than $12,000 per vehicle for profit and accounts for about 60 percent of the worldwide income of society.
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