DEARBORN, Michigan - Toyota placed the first redesign of their midsize Camry sedan in five years Tuesday, with the aim of that car leadership in the increasingly to strengthen competitive mid-sized sedan family class.
The seventh generation, 2012 version of Camry is loaded with new technology and other upgrades and special price, looks like Toyota, the car as a best-selling sedan of the nation claim the last ten years. The faces of the Camry stiff increasing competition from the Hyundai Sonata, Ford Fusion and long-time rival Honda Accord.
"Despite all the improvements the new Camry, reduced prices for all popular models," said Bob Carter, Toyota Group Vice President and general manager. "In the competition in the industry's strongest competitive segment, we expect the Camry continues as America's best-selling car."
The changes have a low-key reaction to the trade press, with automotive news, that Toyota "it played safely" in the new design with absolutely no change in dimensions.
Toyota continues dominance of the middle segment improved fuel economy with a new hybrid drive, elegant interiors and production of Camry further streamlined, said the journal.
Irreverent car blog Jalopnik said, "in red, it remains only beige, as one would expect."
The new Camry and Camry hybrid is in four different model class come - the entry level control L, LE, XLE premium and sporty SE class. The Camry hybrid is offered class in the LE and XLE.
The hybrid model includes a new 2, 5-liter four cylinder engine, which has a combined 200 HP and offers an impressive 43 miles per gallon in the city. The new models of the Camry reach Toyota dealer in October, while the new Camry hybrid models come in November.
Before Tuesday, Toyota released few details about the new car at simultaneous events in California, Michigan and at the site of Georgetown, Kentucky reveals where the Camry. Entune, the driver, a connection lead the Camry an entertainment system, called to be able to mobile applications such as Pandora. It come in U.S. showrooms October of this year.
Analysts say that competition of Camry was rivals never more. The Hyundai Sonata for his sharp styling, fuel consumption, and price tag has praised - it starts the 2011 Camry for $500 less than - during General Motors soon release a redesigned Chevrolet Malibu. The Nissan Altima, Ford Fusion and Honda Accord are also on the Camry lead close.
"The Camry is not a slam dunk, even more," Jesse Toprak, Vice President of industry trends and insights for car rates said website TrueCar.com.
Toyota has struggled through the recent recession, a major recall crisis and the production and problems that followed the March 11 earthquake and tsunami in Japan.
To July of this year, Toyota has sold 174.485 Camry, up 8 percent over the same period in the year 2010. This is still 20,000 more than his closest rivals, spring / summer by the earthquake in Japan caused Nissan Altima also in supply shortages.
Toyota introduced in 1983 with the Honda accord to compete in the United States Camry. It was a big seller due to its reputation for reliability and good gas mileage. The Camry sold the Ford Taurus, 1997. It is the best-selling car in America, with the exception of 2001, since when it sold by the accord.
Safety recalls 2010 - who remembers hundreds of thousands of Camry reflected in Toyota because of the sticky Accelerator pedals and floor mats - not it from No. 1. But the car sales fell 8 percent this year, while sales of Hyundai's Sonata 64 percent.
Toprak said that the new Camry meets current owners, who want to trade in their cars. But it would have a hard time attracting new customers. Toprak said, that the Camry and the accord partly lost sales competitors because they stuck with fade styling, while other automakers chances with their designs.
"they are safe vehicles that nothing fundamentally wrong with them, but don't have to promote it, excitement," he said. "This is one of these elements, you must win a younger buyer."
Associated press contributed to this report.
0 коммент.:
Post a Comment