Sunday, July 3, 2011

Ford, Toyota worldwide increase quality survey

DETROIT - Ford Motor Co ranking in a closely monitored quality survey fell just one year after topping all mass market brands such as problems with new technology of manufacturer's injured.

In a reversal of Fortune Japanese automaker Toyota Motor Corp. namesake brand, which fell last year to its lowest ranking thanks to a number of harmful callbacks, moved a corresponding rebound, according to an influential study of U.S. consumers Thursday by j.d power and Associates published.


Ford, the only U.S. automaker to avoid bankruptcy and a Government bailout brand saw his namesake film 23rd-its lowest point in a Jahrzehnt--after all mass-market brands last year in 5th place, his highest ranking ever. Toyota had a rest on 7 of 21 in the last year. 25. In 2001, the Ford was the last time lower classified.


"Ford leader, at least in the mass market who try new technology in vehicles to bring," said David Sargent, j.d power Vice President of global vehicle research. "Comes with the some of the risks that it be unforeseen problems, and that's exactly what happened."


"It gives you the parity between the different vehicles and different brands much, so if you have a major problem in a specific area, that can really set on the rankings back," he added.


Toyota Lexus luxury brand captured the top spot by 4th promoted last year. Namesake and Acura brands, Daimler AG, Mercedes-Benz, Mazda, and last year's leader, Porsche followed by Honda Motor Co Ltd.


The j.d. Power study of records exposed to difficulties in the first 90 days total cost of ownership-new car owners, was carried out between February and may of this year.


The results of the survey, the most comprehensive benchmark of new car quality, are heavily used in the auto industry marketing and are considered influential in shaping consumer perceptions. It is also as a barometer for resale values and regarded as a proxy for warranty costs.


Ford customers that is too complex or sometimes function untuchtig car manufacturers of audio and internal control systems found, said Sargent. "It is not so easy to start a car because of a computer."


Mark fields, President of the Ford of the Americas, said on Tuesday before the release of the survey, that the quality of own vehicles in his series "would be mixed reviews for the year" "improved after down from" last year.


Ford was dinged early in this year when influential magazine of consumer reports has no "recommended" rating their SUV Ford Edge and the Lincoln MKX converted due to the complexity of the MyFord touch and given the MyLincoln-touch systems.


Ford has acknowledged these problems, so software changes and make offer training Ford dealer customers. He said also Tuesday it is working to simplify the use of voice-control systems in vehicles and improvements on some of its drives.


"As we in our own internal reporting problems see, we all jump on it and quickly resolve them," said fields.


On average in the industry, U.S. consumers reported 107 problems per 100 vehicles sold, an improvement of 1.8 percent from 109 issues said in the past year j.d power.


However, said the industry average for new or heavily revised vehicles slipped 10 percent to 122 problems per 100 vehicles, j.d. power. The decline is very strong in the engine/transmission and audio/entertainment/navigation categories.


Software to improve fuel efficiency sometimes leads to engine or transmission "hesitate" when accelerating or changing gears, said j.d. power.


Meanwhile issue awards in the category audio/entertainment jumped 18 percent, as many consumers complained to free their hands or voice activation systems were not intuitive or did not always function properly.


U.S. automakers in recent years has led strongly in a bid to close the gap with the Japanese car maker, Toyota and Honda, which had established a reputation for the Elimination of the shortcomings of engineering and production.


General Motors co Cadillac luxury and GMC truck brands that were only under U.S. automakers exceed the industry average is on the ninth and tenth places. Only the top-10 brands in the survey topped the industry average.


GM Chevrolet and Buick brands on 14th and 20 32 brands measured.


Ford brand ready Lincoln 17th, while the Chrysler brands namesake, RAM, Jeep and Dodge 16, 22, 25 and 32, classified.


Copyright 2011 Thomson Reuters.

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