It was a seemingly spontaneous remark, which has sparked a social-media battle between the four automakers.
After 'The Tonight Show' host Jimmy Fallon said viewers on Wednesday that he thinks about buying a truck, Ford, General Motors, have RAM and Nissan its full-size pickups trying to buy him.
Within minutes of the segment tweeted Ford @jimmyfallon, so that he had a Ford F-150 King Ranch get.
Then the race was on.
Friday morning, there were tweets from the three other car manufacturers – but a campaign has gone further than others.
RAM took over his efforts to win Fallon of the information superhighway on the streets of New York. The company a 2014 RAM 1500 crew cab parked 30 Rockefeller Center - where the NBC broadcast--recorded with a sign that said "big enough, Jimmy? Test it.
Fallon mentioned the RAM during Thursday evening show, and even a member of the roots, the show band, to test the truck.
Serious about buying a new truck is Fallon?
A representative of the "tonight"show, said that he has made no plans to announce purchase a pick up. But that probably won't hold up, automakers trying win it for themselves. And if one of them is successful, can bet that she will send the host of one of its famous credits.
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