Tech Titans are hard fought to get their technology in your car. Apple made a big step in this ongoing battle.
The company on Monday announced that car manufacturer starts with a new technology called CarPlay, the consumer calls with their iPhones in their cars, cards, music listening and access messages with their voice or a hint.
It just works: climbing in the car, connect the iPhone 5 s, 5C or 5 and then an on-board-8.4 inch screen, use to all information on the iPhone.
"We this, built for our customers for our users," said Greg Joswiak, Vice President of iPhone, CNBC. "We want not your great experience with their iPhone at the moment to stop, get in the car. We want it better and better. "
Apple is together with Mercedes-Benz that CarPlay is to present in its c-series until the end of this year.
Kal MOS, senior director of engineering at Mercedes-Benz, said that the two companies target similar demographics.
"I like what offers CarPlay today," MOS CNBC said, "and the intuitive manner, which she interacts during the ride. We want to provide the best possible user experience, and that's what Apple is famous."
Mercedes-Benz would not disclose the price for CarPlay but Thilo Koslowski, Gartner, analyst, says automakers could charge up to $1,000 for the system.
Mercedes-Benz Apple is partnered with a number of car manufacturers like Ferrari, Volvo and on the road, BMW, Ford, GM, Honda, Hyundai, Jaguar, Land Rover, KIA, Mitsubishi, Nissan, PSA Peugeot Citroën, Subaru, Suzuki and Toyota.
Other tech companies work hard to introduce cars and their technologies.Google, for example, has Audi, GM, Honda, and Hyundai its Android platform bring the cars this year done together.
Apple, like all its competitors want to consumers on its operating system, at all times: at work, at home and in their cars. Mercedes-Benz said consumers want CarPlay itself as an "iPhone on wheels."
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