Measured, in the number of Beefy vehicles on display at the North American International Auto Show 2014 (as it's officially called), the worldwide automotive manufacturer betting that buyers have become tired of unwieldy and something sexier, want when you are behind the wheel.
"Everyone tries to come up with a show car for their brand," said Dave Sullivan, senior analyst at AutoPacific, referring to a vehicle that draws buyers into showrooms.
It would be a win-win situation for car manufacturers, which are explosive sales year (thanks to demand for trucks) despite the sluggish economy. Muscle cars are generally more expensive, but they give a brand cachet, which helps to sell other vehicles.
It wasn't like last year.
Opened the doors to the Detroit Cobo Center for the 2013 show, welcomed the visitors with an array of new hybrids, plug-in the electric and pure electric cars. You have the chance, some of the latest Green machines on a special course in the basement of the sprawling Convention Center drive.
While a number of green machines are exhibited as the 2014 auto show will open to the public, lit the light in a different direction. This is nowhere more evident than at the Toyota stand.
Only detailed in November last year the Japanese giant plans, a hydrogen car in production to implement by the year 2015. However, while a prototype on display is Toyota's big news for Detroit the FT-1 sports car concept, equipped with a classic high performance internal combustion engine rather than a company many hybrid powertrain.
Toyota is by no means the exception. Muscle cars were spoken preview earlier this week, with hardly a word in abundance during a two-day media alternative-fuel technology.
But for those who could have a relapse in the industry's eating patterns, Federal car makers took pains to point out that their latest performance cars are more economical than past models. The 450 HP Chevrolet Corvette stingray, calls, for example, up to 30 mpg.
Chevy is back with the unveiling of a stronger version of the ' Vette, the new, 625-HP Corvette Z06. Across the floor of Cobo Ford its give the public first look at the all-new, 50th anniversary Mustang.
Kevin Hunter, Toyota's US design Chief, told reporters that his show car - whose name is an abbreviation for "future Toyota"-a "symbol" for his planned direction is inspired by CEO Akio Toyoda, a performance fan and occasional race car driver.
Then there is Nissan. Perhaps no leader is more passionate about battery power as CEO, Carlos Ghosn. But their plans for a high end version of electric cars has Japan's second largest automaker delayed "until late in the Decade" for its Infiniti Division to produce Nissan leaf, said Johan de Nysschen, a former Audi Executive took the helm at Infiniti in late 2012.
In Detroit, the upscale unit focused on the Q50 Eau Rouge, launched a high-performance version of the midsize luxury sedan for 2014.
"The question [is] Division is a serious global luxury brand without a performance" de Nysschen said. He quickly offered a one word answer "No."
Actually, a quick review of the offers other exclusive stands would support this view.
BMW uses to present the show for the new M3 and M4 to high performance models. Mercedes-Benz launches a new 12-cylinder version of the big S-Class sedan and a new, high power S class Coupé.
Lexus, which leads Toyota subsidiary, which rolled out in the past few years a number of hybrids in Detroit, the RC-F, a 450-Horsepower Screamer with the new BMW M4 wanted to compete.
Industry analysts warn that their very definition Halo cars tend to small series. But there is significant demand for some models. The United States accounts for almost half of sales of Mercedes' ultra powerful AMG models, the production of Southern California alone, nearly a quarter of the global demand for US-CEO Steve Cannon.
Double in the so-called premium sport expected between 2011 (when the recession demand tormented Valley) and up to the year 2016 to about 62,000, according to a forecast of AutoPacific.
See more mainstream models the consulting firm expects an increase of 20 percent in demand the new Mustang to 91,000, 2016 drive. Also small Subaru has great expectations for the new WRX STi 'hot hatch', which is reflected in Detroit.
By cutting out of mass, improve the aerodynamics, and use of new technologies, most are far better risks than they were before all these models.
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