Looking for big things from small SUV Lincoln

Is a small SUV drum which must sort large sums of Lincoln as a fight trying to revive sales of the luxury brand?

Small SUV at a time Lincoln has unveiled the new MKC, when "small utility vehicles" have become the hottest selling models in the luxury-car market.

"Don't people of the people who buy this car want, to buy their first luxury car. Many of them are people trading down and good fuel economy, features and content are what they want. And they want an affordable price, "said Farley.

Lincoln, who still looking for traction

Since Lincoln, Farley has patience as he and other executives, put a plan for the image of the brand that is tired of the takeover of the brand last year change preached.

The first model, the MKZ is a sedan with a much more refined styling. Despite constant marketing and advertising so far rather modest sales MKZ; only 26.684 by the MKZ were sold this year.

Farley says, however, that he was not concerned.

"And we are really pleased that we see our hybrid mix is over 30%, which we frankly didn't expect the price on the MKZ to almost $6,000." "The types of metrics are we are satisfied, which lead us to believe that we are on the right track."

For the Lincoln brand are sales by 3 percent this year while the luxury-car market as a whole is almost 11 per cent.

Farley says slowly but sure Lincoln changed perceptions of luxury buyers.

"It is of course, to see people, to say really big sales growth that Lincoln is not back and grows," Farley said. "It needs to check time for people, you and that will come."