Toyota
The 2013 is more specifically American taste Toyota Avalon and the wish, including his the based coupelike form, almost cavernous interior, its sporty ride and the digital technology to younger buyers matched.
By Paul A. Eisenstein, msnbc.com of users logged on
For a brand, which has long been known for its high quality and pure vanilla design Toyota sent shock waves through the industry, new version of the large sedan Avalon rolled if there was a few months ago.
The new model takes its cues from Toyota Motor Co. CEO Akio Toyoda, who has promised to put more passion in the brand - but Toyoda wants to have a greater role in the development of new products such as the Avalon take on regional markets. Also, and this is designed may be an even more significant shift that 2013 full-size sedan is the first product of the Toyota and developed in the United States
"We have really set the DNA of this car," said Kevin Hunter, President of the CALTY, Toyota's US design subsidiary, added that "It is the most American car that Toyota has ever done."
This is something the automobile veterans that apparently have heard every time a vehicle to one of the United States of a Japanese assembly line has been moved, and when ever a new North American component was added. And, in fact, a Japanese influence was still evidence. The 2013 Avalon underlying platform and Powertrain were developed for a broad mix of global products, including the smaller Camry, Toyota for 2012 updated. But the parts of the vehicle that all matter came from the United States
The design of the new sedan was treated by Toyota Design Center in suburban Detroit and Southern California. The company development center in Michigan took place at all, but the most insignificant technical efforts of the programme.
While the average customer could not care where the new sedan - designed more than they now no matter whether a Toyota in the United States or Japan was - assembled the key role played by Toyota's American design and engineering operations should be dismissed easily.
Therefore, if the vehicle is more specifically American taste and want of digital technology, including its coupelike form, almost cavernous interior, its sporty ride and the area which aimed at younger buyers matched.
The U.S. friendly upgrades include a creative new vehicle control for systems from the radio to the climate control that uses an iPhone more in common than a traditional car.
"It is the beginning of a new era for Toyota," said Bob Carter, the top U.S. managers of the brand Toyota. The new Avalon, he claims that "Draws many new buyers for the maker".
Given for his part Avalon Chief Engineer Randy Stephens, it was a daunting task. While Toyota has extended its technical capabilities in North America, Japan traditionally had the first and the last word on new vehicle programs. This project was clearly to determine whether US operations could stand alone on a test.
In a strange way, the timing of the project was random. Development work got underway, like Toyota in the so-called unintended acceleration scandal involved the, ran it million vehicles in 2009 and 2010 to remember - and the Toyota executives make brutal grilling by U.S. lawmakers forced.
One embarrassing CEO Toyoda promised to put more on regional measures that promote only the decision to American designers and engineers.
"We were lucky" because of the timing, said Stephens, "but I felt the pressure more as the project went on."
However, if at all, the rest of the team freed decision of CALTY seemed proposed design director Hunter. "I felt the passion of local designers like me on this project never." There was a strong feeling to our team, we not could not. "It had to be spectacular."
The moment of truth came when an early prototype 2013 a review was delivered by the Avalon from the management to Japan. Getting his first look at the full size model, CEO Toyoda broke into a broad smile and said, "Change not a deal".
The project went car at full speed, with the results of their debut at the New York show in April. The car will production reach - a Toyota assembly line in Kentucky - to early autumn. The plant with 90 percent of its content will provide a total of 300 U.S. parts maker.
In the future, Toyota, ramp up its U.S. Design and engineering centers, adding more than 500 jobs and almost 200 million plans $ invest in the next few years.
Meanwhile, the automaker is expected to continue ramping up its North American production base, as it shift the production of further, Japan due to, partial skewness of exchange rates.
More cars, Avalon will follow lead?
"This car is the first post in the ground," said Toyota brand Executive Vice President Carter. While he will discuss specific future product plans not he gave a broad hint with the proposal of the Avalon programme "is the symbol for the new Toyota under Akio Toyoda."
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