Toyota bets big on growing Prius family

Bets that it's better late than never, Toyota the introduction of the second hybrid named Prius out to the US market is preparing. The move will be followed by the introduction of a "family" of the Prius emblem expected to offers.

Some skeptics warn that the strategy wind consumers could confuse. Toyota designers claim that the well known and generally accepted Prius name make it easier to sell new hybrid offerings to buyers, which surprisingly reserved, to embrace the technology that is fuel-efficient, was even during record level nudge gasoline prices have proved to have.

"We finally see a point where [different models called] Prius could Toyota sales in the United States," said Ed LaRoque, head of the Japanese automaker in the United States hybrid marketing

Prius is as of one of the March disaster in Japan who seriously disabled strongly have dwindled automobile production in this market, deliveries already about half of the hybrid-electric vehicles sold in the United States.

American love to "provide car dealers usually anywhere from 30 to 60 days inventory for cars, but the so-called days" for the original four days is Prius currently around, LaRoque warned.

In a sense, that might, work advantage to Toyota's, when the Prius V market October, an estimated two months later so as originally planned.

While the sale of other hybrids actually slipped in the last few months have, could send the huge brand awareness and need to catch up buyers for all that scurry with the Prius badge once production starts picking up.

In General, initial reviews have been favorable for the new model. It takes a longer, higher and wider station wagon-like design, which offers "Classic" and a host of new features in particular more interior and cargo space than the Prius. Among them are a high-quality energy-efficient "green" - audio system, a choice of two different navigation system upgrades and radar-guided cruise control.

With the additional space and features will be buyers some of the original Prius fuel economy, sacrifice in 51 mpg city and 48 motorway for model year 2011 the EPO prices. The Prius V, starts, will be assessed as a 2012 at 44 Highway 40 city.

Both models sharing the same Toyota Hybrid synergy drive system with only small changes to the gas electric-drive on the Prius V, to accommodate the additional size and weight.

Some surprisingly decided an advanced lithium-ion battery system not to accept Toyota, although LaRoque echoes the general mood of the industry "the future is lithium ion."

Proven nickel-metal hydride batteries will continue to be Toyota fall-back for the third model the new hybrid brand in a mark, the Prius-C in due for launch next year type. If the v for "versatile", the next model of the cheap and compact member of the family, a size small, and probably thousands of dollars are less than the original.

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By this time next year, Toyota will be prepared for the expansion of its first plug-in-in migrated to be hybrid, a version of classic Prius that makes to the lithium.

This offer is already controversial, because it is planned to provide only 13 miles per charge before moving to his internal combustion engine. Toyota's arch-rival, General Motors, has its Chevrolet Volt plug-in 38 given mile range. GM holds that is enough to the daily needs of more than 70 percent of American commuters drive to meet. It allows weeks going - even months - without gas tank fill up.

A small fraction of the population will cover the Prius Plug ins. Given his already remarkable mileage it will likely yield additional fuel savings, best of under $1 per day. But it is also expected, less than the Volt carry a price tag of many thousands of dollars. And it is the Prius badge will bear.

But is that a safe bet? Not all agree.

"they cause could mess with the Prius V and c, and other models, much like Lincoln of, done by calling their models of foot and mouth disease and MKZ and MKT," shows analyst Aaron Bragman, consulting firm IHS map

Added the counter argument, it is fast, that, "This new standard could" if Toyota "can build on the reputation" of the original and potential buyers to verify that all the various Prii (plural of Prius, as by owner) are a cut above the competition.

How many observers expect analysts demand for battery-based vehicles closely be linked to what is happening with fuel economy standards here and abroad. A recent study by j.d power & Associates argued that all forms of electric vehicles - from basic hybrids to plug-in the for battery-electric vehicles - 7 percent by 2020 is not top. Other experts have the number as high as 20 percent reach and grows even further moves the Obama administration ahead with a proposed 56 mpg Federal mileage standard for 2025.

Bragman is of the opinion, the real winners are the products that, like the original Prius and later models, says the Toyota only hybrid or battery-based.

Others are apparently in this claim buy. Ford has scrubbed plans of a gasoline-powered version of its C-Max "people mover" to produce and it starts next year alone in the form of electrified buyers select a standard hybrid or a plug in version.

"This is our Prius-fighter," said Ford's global marketing director Jim Farley, studies say that the U.S. manufacturers a visually different model of their own, which required as hybrid, then agree, green and clean always if it of drives.

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