Automakers have long known that cars are not only a man game. Be more than two-thirds of the annual sold new cars purchased by women; 8 out of 10 purchasing decisions are influenced strongly and directly by the women.
But while this influence is old news that react to you way automakers in flux.
"The factors, the men and women buyers parts really together are grown", says Margaret Brooks, a Chevrolet marketing manager. "If I went back 10 years ago, you would see more much of a difference in the reasons for the selection of a vehicle between men and women." "Today, they are really very similar to the right choice for them."
What do women want? In particular, a car that they can trust.
"It is a vehicle, they can rely, - has that they want to make the kind of style statement and is very important is to buy affordable, affordable to operate," Brooks says. "There must be something that represents great value."
Vehicles such as the Acura TL and Volvo C70 are not marketed to women, of course, but they join the other vehicles on this list, their design, performance, and to align marketing may exactly with the priorities of many female buyers.
We have our list of cars that will love women, based on an input of automakers about what their vehicles sales strongest in the female market. We asked for the nomination of Christine Overstreet, the Managing Director of heels and wheels, a group that promotes the interests of women in the auto market.
Some of our top will be featured on a heels 10, such as the Hyundai Tucson and the GMC Acadia, and event in California next month test wheels only for women.
Our list is diverse, including everything from the $18,425 Chevrolet Cruze eco, the $38,525 Saab 9-5. One seemingly disparate group, but they all have features that appeal to women buyers.
The 10 fastest cars under $ 30,000
Jesse Toprak, Vice President of industry trends and insights into TrueCar.com, puts it succinctly: women car buyers more cost-conscious and fuel-efficient vehicles "are to buy."
Sales data seems to support this idea. According to the Truecar research the top 10 models with more than 50 percent of retail sales to women and at least 1000 retail sales in 2010 include the VW new beetle, Kia spectra, Nissan Rogue, VW EOS, Hyundai Entourage, Volvo S40Jeep compass, Honda CR-V, Nissan Sentra and Hyundai Tucson.
By contrast, were the cars with the largest percentage of the male buyers of Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and Audi S5.
Lexus, a brand with predominantly male fans, has a car that tends towards women: Lexus RX crossover, whose Kaufer were 60 percent women.
"" If I my medium-sized SUVs, I think, "Oh that's kind of Nice", but then I think 'Oh, I would like to more than 20 miles per gallon!' "Overstreet says.""And that's where the CUVs are good."
Overstreet says their work putting them in contact with two types of women: singles need children and mothers, which is somewhat large, small, efficient cars. But she says members of both groups that same things are drawn.
"Everyone is still looking for style and everyone is on the lookout for security," she says. "There are many times when women are so outside interested on the inside of the vehicle over, and I don't think before that was the case."
For example the ability to pair a phone with an iPod into something like the Kia Optima hybrid lot is to the younger set win, she said.
Car manufacturers have a number of cars try to design specifically for women made. In the 1950s, Dodge made a pink and lavender Coupe called La Femme. Under other girlish accessories came with a pink leather handbag and matching Compact with rain Cape and beach umbrella.
the most fuel-efficient car in each category
The truth is that la femme was mostly for show - Dodge produced only 3,000 units over two years. Women and their husbands would see showrooms at close range but then buy something more practical visit.
In recent years Volvo made in 2004, a concept called the YCC (your concept car), which was developed by a team of women for women.
It featured Auto opening doors, easy to clean paint, run-flat tires, an exterior washer fluid filling point, parking computer-aided support, automatic diagnosis and notification of service requested, "Among other amenities stereotype based driver".
It was never made.
© 2011 Forbes.com
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