Ford's new speaker has an attitude: he is rude, lustful and... bright orange.
Doug, the new pitchman for Ford, earlier this month and he debuted on YouTube anything other than the typical suitable PR flak that you would image represents focus the cumbersome centuries-old automaker (we hope that Mrs some real-life speakers would call reporter "pretty pants.")
"I am really concerned." I feel that he was out of control there, "a Ford Executive in a YouTube video said press conference after Doug's fake debut." "I would like to know whether he will be wearing at any point."
The social media campaign is the obvious attempt of the redesigned compact car for people with, well, the market a sense of humor. She probably will see not be Doug's edgier antics on broadcast TV, but you can friend him on Facebook. With all the high-tech bells and whistles in the new focus - think screen stereo controls and sonar based parking - is it useful, that the company is the car for a public Web savvy marketing.
Jon Beebe, digital marketing manager for Ford, said Mashable is it new videos added each week following a story arc in the next few months.
"The 2012 focus is so wildly different - we wanted to grab their attention and have sure," Beebe said Mashable.
Doug is the latest entry in the annals of marketing PuppetMaster. You think because Fonera's speaking dog or Kermit the frog pitching the Ford escape? A top 10 list of famous puppet ad campaigns you check out this column in AdAge.
What do you think of Doug: funny or offensive?
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