DETROIT - General Motors co starts a new system stream online radio Pandora in upcoming Chevrolet, starting with the Volt and Equinox.
The new partnership above looks lost ground against Ford Motor Company in the U.S. automaker comes compensate for increasingly competitive market for digital entertainment systems in vehicles.
GM said 2012 Chevrolet Volt and the Equinox or "Chevy MyLink" equipped with a new system, anchored by a seven-inch, color touchscreen display in the dashboard would come.
The system will allow Chevy driver to stream music from Pandora Media Inc. by the vehicle to a Smartphone to synchronize and an existing Pandora account.
Chef Dan Akerson, who has a background in telecommunications, said, one of the priorities was to sharpen the focus on automotive electronics automakers. Thursday's announcement marks the first such service GM has restarted since Akerson's arrival as CEO in September.
GM was the first automaker to launch an integrated navigation and safety system when it debuted OnStar in 1996 a satellite system that he himself designed.
But by striking a partnership with Microsoft Corp., Ford momentum for the turnaround in the last two years with sync, an entertainment system to generate the sales for younger consumers helped.
The latest version of the Ford system known as MyFord touch, went on sale in vehicles including the edge crossover last year.
Micky Bly, GM Executive responsible for electric vehicles and battery development, said the automaker also included had, that with the pace of change in the car electronics compete it could bring without a partner.
"We are simply unable to do your cycle times, and a lot is research and development in this area, so why not partner with the best companies in this area," he said.
GM MyLink system is rolled out to all its vehicles over the next 18 months, said Bly.
GM announced also tie-ups with Nuance Communications and Sony Corp. subsidiary Gracenote next to Pandora.
Nuance offers a voice recognition system for the Chevy MyLink system to control the drivers their phones and select radio stations or allow songs. Gracenote offers a service, the music that played in the car detects and calls for artist name, track title and other information.
Pandora, which for an initial public offering shares this month submitted has some 80 million registered users.
Pandora has already built its service for vehicles offers Ford, to bring BMW mini, Daimler AG Mercedes, Toyota Motor Co. and Hyundai Motor Co.
But will the Chevy system developed in the last year, GM drivers allow settings on Pandora from the car tax not fiddling with the connected Smartphone, even said the representatives of both sides.
"It is in our interest Pandora is as easy to do, because the radio more than half of accessible vehicles as traditional radio in the car," said Jessica steel Pandora Senior Vice President.
Pandora a listener to analyze known settings and create a customized channel differs on the basis of other streaming music services, because it uses a database to songs.
The service is free, although listener decide, you can pay a subscription if you without hearing advertisements.
Pandora is an increasing competitive threat for the satellite radio provider SIRIUS XM Radio Inc, a subscription service which is the home of Howard Stern and NFL football programs.
Chevy continues to offer XM Radio MyLink system on the stream will allow graphics on vehicles as a satellite service to its vehicles and that, said Bly.
Copyright 2011 Thomson Reuters.
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