11 February 2011-1: 23 pm ET 
Keep your eyes on the focus concentrated.
Ford's compact car was revised and preislich-- at their upper end-the Audi A3 moves into the area.
Need proof?
A loaded 2012 focus titanium offered five door hatchback sticker for $28,585, including transportation, with each option. According to the calculations on the website of focus down acquired the car for $550 per month for 60 months with $2,349.
The basis of 2011 Audi A3 2.0T counter balance, without options, has a sticker price of $26,908, including destination.
Admittedly, not apples to apples is compared, if it comes options, but it no doubt that a loaded focus luxury touches.
Ford gave no buyers on a tight budget. The basis for $16,995, with destination focus S sticker. Ford is the most focus of course betting, buyer will review from a well-equipped model and a small percentage to go for it all.
It is an interesting marketing strategy, taking into account that a compact pricing areas, often on good equipped mainstream medium sedan and some low end luxury cars found.
The focus starts trickling in dealerships later this month. We will be vigilant to see sales and the average transaction price if this strategy succeeds.
Rick Kranz reach at rkranz@crain.com.
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